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Cookies

This policy explains how we use Cookies and Email Analytics.

Cookies are small files that websites place on your computer, mobile phone, tablet or other device. They remember your visit to the site and your preferences, and enable additional features of the website to work. They may also tailor the information or adverts you see on the site and on other websites. Use of cookies is common practice; many websites use them and most internet browsers automatically accept cookies. We are providing this information to enable visitors to the site to understand the different types of cookies and how we use them.

Use of Cookies by Wickes

We use cookies on the Wickes website to collect information about how visitors use the website and to collect standard analytics to gather data to enhance the performance of our website. This is important to us as we want to improve the visitor's journey when you browse our website and ensure that it is as user-friendly as possible.

We use cookies to keep track of the items in your shopping basket and to deal with payment. We may also use cookies to understand customer shopping patterns and how customers select the products and services they ultimately buy, and to measure the success of our advertising and promotional campaigns.

In addition to the cookies managed by Wickes and the service providers who help us run our site efficiently, some cookies are set by other companies which are part of wider advertising networks. This site uses cookies from Google and DoubleClick which provide you with advertising tailored to your preferences (both on this and other websites). These cookies help determine when people go on to purchase advertised goods or services, and they avoid you receiving the same adverts too many times.

However, none of these cookies gather any personally identifying information such as a person's name or e-mail address. Any information gathered by the use of cookies is compiled on an aggregate or anonymous basis. Please click here to visit our cookies list page which provides further details about the cookies which are currently in use on our website and a description of thepurpose of each of these cookies.

How can you disable Cookies?

From our cookie preference center The easiest and the quickest way to manage your cookies preferences is by clicking on 'your cookies settings' link on this website's footer.

From your browser If you want to, you can disable cookies from your browser and delete all cookies that are stored on your computer. You can do this as often you want to.

To find out how to do this for your particular browser you can go to "help" on your browser's menu or you can visit http://www.allaboutcookies.org/manage-cookies/index.html.

What happens if I do disable Cookies?

You need to be aware that if you choose to disable cookies from your browser it may prevent you from taking full advantage of the Wickes website, as some or all of the areas of the website may fail to work for you.

You will see from the list above that certain of the cookies which we use on our website are considered to be strictly necessary for the operation of certain aspects of the website. Therefore, please be aware that if these cookies are disabled we may be unable to provide certain services which you have requested.

Email Analytics

Like many other businesses, we use an email analytics service to measure the effectiveness of our marketing campaigns. Wickes marketing emails contain a pixel which tracks how many emails were sent, how many were opened and whether links in the email were followed (“click through rates”).

The information returned to Wickes includes the time, location, email address (addressee only), whether the email was forwarded, the operating system and device used to read the email, as well as IP address. We use this on an anonymous basis to measure the performance of our email messages so we can improve the relevance and effectiveness of our email marketing. This information is not added to your customer profile, nor is it used to make any decisions about individual customers.

How can I disable Email Analytics?

You can change the settings in your email client (e.g. Outlook) or web service so that images in emails (including tracking pixels) are not loaded automatically. You can find out how to do this in the settings for your email client or web service.

Alternatively if you choose to opt out of receiving marketing emails from Wickes, you will no longer receive any of the tracking pixels that are associated with them. But of course by doing so you will miss out on all the latest products, offers and competitions from Wickes.